![]() The previous two posters from the series, “Freedom Is In Peril. The poster was third in a series of three. Over 2,500,000 copies were printed, although the poster was distributed only in limited numbers, and never saw public display. Bristol photographer Reece Winstone’s book of wartime photographs of the city shows the poster in large form on a billboard. It was intended to be distributed in order to strengthen morale in the event of a wartime disaster, such as mass bombing of major cities using high explosives and poison gas, which was widely expected within hours of an outbreak of war. The poster was initially produced by the Ministry of Information, at the beginning of the Second World War. It was believed there were only two known surviving examples of the poster outside government archives until a collection of 20 originals was brought in to the Antiques Roadshow in 2012 by the daughter of an ex-Royal Observer Corps member. ![]() ![]() It was rediscovered in 2000, has been re-issued by a number of private companies, and has been used as the decorative theme for a range of products. Keep Calm and Carry Onwas a motivational poster produced by the British government in 1939 several months before the beginning of the Second World War, intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on major cities. It had only limited distribution with no public display, and thus was little known. ![]()
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